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Why isn’t WhatsApp sending?

WhatsApp sends fail when the number is not registered, webhooks are incomplete, the messaging window is closed, or Message Templates are not approved.

WhatsApp delivery depends on a finished Channels connection plus Meta window and template rules.

If it doesn't work

Connected but messages never send

Why it happens
Number not registered for sending, or signup/webhook setup incomplete.
How to check
Channels WhatsApp Connected status and any registration warning after Embedded Signup.
How to fix
Finish WhatsApp setup / reconnect so registration succeeds. Confirm Phone Number ID and WABA ID on advanced connect.

Inbox send fails outside the window

Why it happens
Customer care window closed; freeform WhatsApp messages are blocked.
How to check
Window hints on the Live Inbox thread.
How to fix
Wait for the customer to message again, or send an approved WhatsApp Message Template (not an Instagram Automation Template).

Template send fails

Why it happens
WhatsApp Message Template not APPROVED, or wrong template selected.
How to check
Template status in Meta / CommentLink WhatsApp template tools if you use them.
How to fix
Use an approved template; fix variables; retry.

Still stuck?

Review WhatsApp Messaging Restrictions and contact support with the inbox error text. Contact Support

Need more help? Contact Support or return to Documentation.